App Marketing Techniques – Your Ultimate Guide
There’s no denying that improving your app marketing can be a fantastic way to stand out in a crowded marketplace, especially if you’re in an industry where there are already many competing apps that are trying to win customers from you.
In this guide, we’re going to show you several useful tips that will help you make a great impression with your app marketing, and ultimately ensure that you receive more downloads and more happy customers over time.
Tip 1 – use a prelaunch strategy
One of the smartest things you can do when you are trying to improve your app marketing skills is to set aside some time to plan a well-crafted prelaunch strategy. As soon as you finish the design of your app, it’s a good idea to think about how you’re going to market it, and how you can generate buzz so you can get off to a head start right from the get go.
Tip 2- release teasers
An excellent way to generate more interest for your app is to release multiple teasers during the launch phase.
Fortunately, this doesn’t have to be too complicated, as merely using screenshots and videos will let people see what the app is all about whether they will be interested in using it. This will go a long way towards increasing the excitement that is generated by your app, and it can often go a long way towards helping you have a successful launch day as well.
Tip 3 – get reviews
Once your app has been launched, a big proportion of its initial success will come down to how well reviewed it is by both regular downloaders and professional critics. Getting reviews isn’t always easy, but one of the smartest ways to do so is to submit your app for reviews on various blogs and YouTube channels, so it will be able to reach a wider marketplace very quickly.
Of course, if your app is truly unique and interesting, this strategy alone can cause a word-of-mouth frenzy that will allow you to turn your app into a real bestseller without much effort at all.
Tip 4 – use smart optimisation techniques
Did you know that up to 40% of people who download new mobile applications simply find them by browsing through a relevant app store? As such, it’s a good idea to make sure your app is optimized to stand out in these marketplaces, both in terms of the application name, keywords, and relevancy to the most common searches.
Interestingly, optimizing an app in this way can often make your app become a quite bestseller thanks to the steady stream of referrals you can earn from people who have managed to find your app by browsing the mobile app store in this way.
At the end of the day, taking some time to consider your app marketing strategy is very important if you’re looking to be successful in virtually any app market, and if you keep these tips in mind you should have a better experience overall.