The search engine optimization of your website is very important, so you should do your best to pick the right SEO services to work with. This article will show you how to evaluate and screen search engine optimization SEO companies in order to make the best choice right off the bat.
The first thing to do is to take a closer look at the websites of all SEO agencies on your shortlist. The best SEO experts are usually driven by experience rather than by theoretical concepts. They know how to do keyword research and how to integrate their findings into the SEO and digital marketing campaigns of their clients. The best search engine optimization SEO companies are also digital marketing services providers. Since Google has integrated social media authority signals into their ranking algorithms, it comes without saying that a solid SEO strategy should have a strong social media component. Agencies like Ignite Digital are able to cover the full spectrum of digital marketing, starting with the creation of a user-friendly website and of highly converting copy and ending with the careful selection of the best social media channels and SEO tactics, and their implementation.
The best way to assess the professionalism and the effectiveness of an SEO company is by taking a look at their results. Most of them should have their work portfolios published on their websites, so that potential clients can see what kind of keywords they are able to rank for. If you can’t find such examples but you do like a certain agency, you can contact them to ask for evidence that they can obtain and maintain top positions in the SERPs for fairly competitive keywords.
However, when it comes to SEO, results aren’t everything. You have to ensure your agency uses only white hat SEO methods, strategies and tools, as this is the only way you can obtain results that last. All shady or black hat practices some SEO companies use are extremely dangerous on long-term. They may bring amazing results on short-term, but sooner or later these web pages are going to be penalized or even banned by Google or by other search engines. Always make sure that the SEO services provider you intend to hire only uses legit techniques and tools. In this respect, you should demand for absolute transparency. You should know at any given time what kind of link building activities your SEO expert team is implementing, as well as the evolution of your main keywords in the SERPs. A good SEO company will provide you with regular activity and ranking reports.
Last but not least, the best SEO experts are always on top of the industry news. They need to be the first to know about a new algorithm change, or about new webmaster guidelines, in order to apply this knowledge to the website of their clients. Sometimes, being the first to do this can give you an unbelievable competitive edge.
Now that you know what to look for in a good SEO service, you can go ahead and ask several of them for quotes. You may want to include Ignite Digital, too. They offer a no-risk, free consultation to all their potential clients.